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| unsplash.com / Mark Eder |
Today I've been looking around the Internet for interesting posts on Minimalism (again) and I noticed something, that really upset me. Although it didn't surprise me. After the LOHAS lifestyle, the minimalism lifestyle is the "new" thing to do. The "less is more" and "what you have should be of superior quality" thing. But it still involves buying new stuff. Which is not minimalist. At least not the way I understand it. But as I've said before, I am not really a minimalist that way.
If you put all your files on a digital surface (books, music...) but keep buying and buying - that is not minimalism. It just doesn't show consumerism that much.
If you have less furniture in a huge house - that's still consumerism. Especially if you throw everything out, that you owned before to refurnish with the new style. Nobody needs a huge house. Huge (empty) houses are a waste of space and energy. And a luxury item. A status symbol. Especially if they are empty.
If you completely change the contents of your wardrobe to match that new style, if you buy new minimalist beauty products - that's still consumerism.
When IKEA suddenly offers bicycles to be more "minimalist and eco" and H&M group open their third line (H&M, COS, Arket) with the two latter aiming at conscious and minimalist consumers (but still consumers), then that indicates, that there is a new target group of consumers. They certainly don't do it because they want to inspire thrift and prudence.
We are stepping into the consumerism trap again.
What I also find annoying is the "in your face" attitude a lot of self-proclaimed minimalists (one should never call oneself a minimalist, really...) when they show on their blog (where you can also buy their latest book on the topic and where lots of adds are popping up) how minimalist they live - in the 5 bedrooms house. With an extra sports rooms and an extra toys room. And a huge car. Gosh, that's all "stuff"!!! It shows again, that minimalism is only for well off people. Honestly, I don't have words for the disgust I feel towards this whole consumerism and minimalism-fraud. Everything around me seems to be about "buy-buy-buy".
*rant off* ;)
I didn't make this up, I found this on a google picture search:
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